https://sharedjourneys.info/
Branding, Design, and Web Development Project
Led end-to-end project management for the “Shared Journeys” initiative, focusing on crafting a unified brand identity, design system, and web experience that aligned with the business strategy and user goals.
Collaborated with cross-functional teams, including developers, content strategists, and designers, to build and deliver a seamless digital experience across multiple platforms.
Developed and implemented a cohesive brand identity, translating core business values into visually engaging and user-centric design elements, including logos, color palettes, typography, and iconography.
Led user-centered design research and usability testing to refine the user experience, resulting in an intuitive interface that improved user satisfaction and engagement.
Oversaw web development of a fully responsive, front-end heavy website, ensuring it met the highest standards of accessibility, performance, and functionality across devices.
Integrated business goals with design execution, ensuring that the final product not only resonated with users but also effectively communicated key messages and generated brand awareness.
Successfully drove cross-team collaboration to ensure all project stakeholders were aligned and that the project was delivered on time and within budget, meeting both client expectations and business objectives.
Managed client relations and presented progress reports, aligning expectations, gathering feedback, and ensuring the project aligned with the client’s strategic goals.
Utilized analytics and A/B testing to continuously optimize the website’s performance and user experience, resulting in a measurable increase in site traffic, engagement, and conversion rates.
Mentored and guided junior designers, fostering an environment of creativity, collaboration, and professional growth within the design team.
